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Alex Hormozi’s Golden Rule for Extreme Business Success

Produce more and become undeniable.

Kalin M. Williams
5 min readJun 27, 2023
Alex Hormozi | Photo Credit

A Giant Extends His Hand…

Alex Hormozi is a former fitness entrepreneur turned business and finance savant who runs the multi-million dollar (probably billion by now) business acquisition company, Acquisition.com.

He commands a YouTube following of 1.3 million+ subscribers (as of this writing) and is the go to guy for people who want a no nonsense, cut-the-fat approach to scaling a business in as little time as possible.

He caught my attention the other day when he put out a video addressing a poor single father named Avante. As Alex tells it, he met Avante in person while in a store one day.

Avante lamented to Alex that with a child and girlfriend to take care of, his prospects of getting out of poverty seemed bleak. Worried, and with a doubtful spirit, he asked Alex how he could get out of his position.

Alex couldn’t answer Avante’s question in detail while at the store so he went on his YouTube channel (likely to Avante’s surprise) to advise him on how to turn his life around. I thought the video was brilliant.

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Kalin M. Williams
Kalin M. Williams

Written by Kalin M. Williams

Exploring how we use our minds to create the world around us. My Digital Home: www.profoundpens.com

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